Managers in marketing and sales are faced with an increasingly complex and interactive range of tasks. Your future fields of employment after graduating with this master's degree are initial management positions in the areas of marketing and/or sales—in agencies, in small and medium-sized enterprises, large international corporations, or NGOs.

Online study programs are accredited in line with German and European standards. This program is also available part-time and extended. The tuition fee changes due to the duration of online programs. A dual degree is accessible. You can gain an extra LSBU validated UK degree for €1,490 on top of your IU degree. It is only applicable to dual degree-ready programs. There is an enrollment fee of €900, a deposit payment of €2,500. Some other expenses include a travel card (to be obtained from the university - €200) and an annual student union payment (€195).