Students ‘learn with industry’ engaging with professional practice throughout the course. This advertising and branding degree investigates how visual stories are deployed to bring products and services to life. You examine diverse areas of marketing, branding and advertising, including: how to develop brand communication, social media content, marketing strategy and interactive experience. You will also learn to create graphic design communication for contemporary media platforms. You will construct stories that connect strategically across print, social and online channels to engage audiences and influence perception. As well as exploring cutting-edge, such as apps, digital print, online media and mobile games, you will also examine traditional communication formats, like print-based media. This degree in advertising really will provide you with a solid grounding.

Credits for this course are estimated upon European Credit Transfer and Accumulation System (ECTS).