Marketing is a vital tool in today’s highly competitive business environment. On this pathway, you’ll gain an understanding of various marketing functions, as well as examine concepts, principles and activities in strategic and digital marketing.  

Kaplan Inc. does not offer direct admission to Bournemouth University. In order to start studying this program, you have to first complete a relevant international foundation or international year one. If English is not your first language, you are required to submit IELTS (Academic) 6.0 with a minimum of 5.5 in each component.