This degree offers great flexibility and combines a general understanding of businesses with the specialist knowledge of marketing management. You’ll cover the core concepts, practices and techniques of management and marketing, such as decision-making, marketing strategy, consumer behaviour, marketing research, market analysis, brand building and communications, and gain an understanding of the wider economic context of business.

This program only accepts candidates who have completed 12 years of school education. Otherwise, you are advised to complete 1 year of Bachelor's degree in your country or choose between International Foundation and International Year One programs. A non-refundable enrolment fee might be required.