The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising, and media, preparing them for a career in international marketing. Within the MBA path, students can choose from 11 business majors. In these programs, students explore, examine and analyze various topics to develop their own business personality and develop an entrepreneurial mindset.

This program is also available on campus in Barcelona, Montreux and Geneva and online. A non-refundable application fee is required.