The Bachelor's degree in Business Administration is intended for young people with an interest in economic relationships, who already have a specific career goal in mind. If you want to become a startup founder or company successor, trade or marketing specialist, tourism or sport manager or agribusiness manager, this programme, with its four fields of study, offers you the right qualification. You will obtain well-founded know-how in general business administration and, through subject-specific content, will also be able to specialise in your career goals at an early stage. The entry requirement for this study programme is a university (of applied sciences) or a higher education entrance qualification.

Unibroad also offers a Pathway program for the candidates not eligible for this course.