The Bachelor’s programme in Communication Science at the University of Amsterdam focuses on the production, content, reception and effects of (semi-) public-mediated communication in its social context. Examples are the social news services, in which journalists mediate between information sources and the public; publicity and information campaigns, in which media channels address their audiences through printed or electronic media; entertainment programmes, in which recipients use media to shape part of their free time in a pleasant way; and online forums, where people meet each other virtually.

In order to progress to this program, Pathway program is required first.