Students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation. Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Keep in mind that by the end of your studies, you will be awarded with a Dutch degree of Bachelor Business Administration (240 ECTS) by Wittenborg University of Applied Sciences in the Netherlands. If the student’s Academic IELTS score is not sufficient and they have a minimum score of 5.0, they can receive a conditional acceptance to the Bachelor program and must participate in a Business English Preparation Program.