In the BA Data Science & Business program, students receive a thorough grounding in both management and data science, highlighting the interdependence of these two fields in a data-driven economy. This grounding covers: Traditional management courses such as International Business and Strategy, complemented by a set of soft-skills courses such as Team-building and Conflict Management, as well as consulting, courses that sit at the intersection of management and data science, such as Digital Marketing and Platform Business; Programming in Python and R, are the two most widely used programming languages in data science. (No prior knowledge of programming is necessary — it is taught in a hands-on manner whereby students get extensive experience with a wide range of datasets, applying machine learning and other analytical techniques.); Courses focusing on conceptual modeling techniques and tools, such as Digital Enterprise Management and Database Management. Students will have the opportunity to obtain certificates in machine learning and cloud computing from the Amazon Web Services Academy.