Business analytics professionals transform data into intelligence that leads to improvements in financial performance, strategic management, operational efficiency, and customer loyalty and retention. If you have an interest in applying quantitative methods, exploring and uncovering relationships through data analysis, and using data to solve business problems, the Master of Science in Business Analytics (MSBA) program will prepare you for success in this emerging field. The program provides a strong foundation in data analytics, statistical and predictive modeling, analyzing structured and unstructured data, enterprise architecture, data management, knowledge discovery, pricing analytics, analytical reporting, segmentation analysis, and data visualization. The required core courses supply depth of knowledge in the use of analytics to identify trends and patterns and refine and develop strategies suggested by the data. The program culminates with an applied industry based practicum.